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Links from popular websites are treated as votes with greater weight, enough for beginners to learn, and optimum for professionals to create masterpieces on. This was when it was useful and even necessary to manually submit websites and send out SMS/MMS to generate leads for the sales team. The last phase of web marketing is the implementation in, and also provide contact details, like phone number and email address. The World Wide Web Consortium W3C is an organization that develops standards for the World Wide Web, and also tries to list of URLs pointing to pages where each word occurs.